Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most effective business asset. There is a misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights unit the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from using your brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of this business’ offerings provides the legal specifics of a security program. It is important that the range of merchandise and/or services that the business produces is correctly classified into one of the 45 separate categories in existence.

It is important to focus on that trademark objected status Online India applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the most of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval in order to the exclusive user of the specified trademark for the plethora of goods and services applied for under the application.